Analytics & Tracking Audit

Most gyms have Google Analytics installed. Some have the Meta Pixel too. Almost none of them know what the data is telling them, or whether it is being tracked correctly in the first place. Decisions get made on gut feeling while the numbers sit there, unread.

The Analytics and Tracking Audit checks your full tracking setup, identifies what is working and what is broken, and translates the data you already have into clear findings. You will understand where your traffic comes from, where it goes, and where it disappears.

Delivered to your inbox as a branded report with a simple dashboard recommendation you can set up in an afternoon.

What You Get

• Google Analytics health check covering setup, goals, and data accuracy
• Meta Pixel audit if applicable
• Traffic source breakdown showing what is actually driving visits
• Conversion tracking assessment
• Key metrics report with plain-English explanations
• Recommended dashboard setup you can maintain yourself

Who It Is For

For gym owners who have tracking installed but never look at it. For anyone who has ever boosted a post and had no idea whether it worked. If you are making marketing decisions without data, this audit gives you the foundation to change that.

See a Sample

Every service is delivered as a formatted branded report. Below is an extract from a real sample output.

Traffic Source Analysis (last 90 days):

Organic Search: 34% of sessions. Good volume but a high bounce rate of 78%. Visitors are finding you but leaving immediately. The landing page they arrive on has no clear next step.

Direct: 41% of sessions. Higher than expected. This suggests strong word of mouth and returning visitors, but also indicates that social and paid channels are underperforming.

Social: 8% of sessions. Very low for a gym investing time in Instagram. The link in bio is sending people to a homepage with no CTA relevant to the post they just came from...

Work With Us

Tell us a bit about your business and an MT4U account manager will be in touch within 24 hours. No obligation, no hard sell.

Ready to Order?

Already know what you need? Jump straight in. Most reports are delivered within 24 hours of the brief being confirmed.