Launch Playbook

Most launches fail not because the product or service is wrong, but because the planning runs out of runway in the final week. The social posts go quiet. The email does not send on time. The momentum collapses at exactly the moment you need it most.

The Launch Playbook gives you an eight-week plan with day-by-day tasks, email sequences, platform-specific social content, and a launch day checklist. Whether you are opening a new gym, launching a training camp, or putting on a fight event, this is the document that keeps everything on track.

Delivered to your inbox, ready to run.

What You Get

• 8-week launch schedule with day-by-day tasks
• Pre-launch email sequence covering teaser, reveal, and countdown
• Launch week social content by platform
• Launch day checklist
• Post-launch follow-up sequence
• Contingency notes for common launch problems

Who It Is For

For gym owners opening or expanding, promotions putting on events, coaches launching programmes, and fighters announcing their return. If something important is happening and you want the world to know about it at exactly the right moment, this is the plan that makes that happen.

See a Sample

Every service is delivered as a formatted branded report. Below is an extract from a real sample output.

Week 1: Building Anticipation (Days 1 to 7)

Day 1: Send the teaser email. Subject: 'Something is coming.' No details. Build intrigue. Expected open rate for mystery subject lines: 35 to 45 per cent.

Day 2: Post a behind-the-scenes story. A detail. Hands wrapping gloves, a logo being designed, an empty ring being set up. Caption: 'Watch this space.'

Day 3: Nothing. Silence is a tool. The pause creates anticipation for what comes next.

Day 4: Reveal email. Subject: 'Here it is.' Full announcement. Give them the what, the when, and the reason this matters. One CTA only...

Work With Us

Tell us a bit about your business and an MT4U account manager will be in touch within 24 hours. No obligation, no hard sell.

Ready to Order?

Already know what you need? Jump straight in. Most reports are delivered within 24 hours of the brief being confirmed.