Membership Retention Plan

The average Muay Thai gym loses a third of its members in the first 90 days. The reasons are almost always the same: no structured onboarding, no communication when attendance drops, and no meaningful reason to stay when motivation dips.

We look at your cancel flow, your drop-off points, and your communication gaps. Then we build a retention system that keeps members training and paying. A welcome sequence that sets expectations from day one. Re-engagement triggers when attendance falls. Milestone rewards for long-term members. A cancel flow that actually saves people.

Delivered as a branded report with a complete action plan, email templates, and a 90-day implementation calendar.

What You Get

• Drop-off point analysis across your member lifecycle
• Structured onboarding sequence for new members
• Attendance trigger framework with re-engagement emails
• Milestone reward programme design
• Cancel flow script with save offer
• Win-back sequence for lapsed members

Who It Is For

This is for gym owners who feel like they are constantly filling a leaky bucket. If you are signing up new members regularly but your total numbers are not growing, the problem is retention. This plan fixes it.

See a Sample

Every service is delivered as a formatted branded report. Below is an extract from a real sample output.

The First 14 Days

Research consistently shows that a member's decision to stay long-term is made within their first two weeks. If they feel welcomed, know what to expect, and feel like they belong, they stay. If they feel like a stranger walking into an established group, they quietly cancel.

Recommended onboarding sequence:

Day 0: Welcome email sent within one hour of sign-up. Includes what to bring, what to expect in their first class, and a direct contact for questions.

Day 1: Post-first-class follow-up. Ask how it went. Confirm next session. Introduce them to the class schedule...

Work With Us

Tell us a bit about your business and an MT4U account manager will be in touch within 24 hours. No obligation, no hard sell.

Ready to Order?

Already know what you need? Jump straight in. Most reports are delivered within 24 hours of the brief being confirmed.