Pricing & Tier Strategy

Most gyms set their prices by looking at what the gym down the road charges. That is not a pricing strategy. It is guesswork dressed up as research. And it almost always results in prices that are either too low to be sustainable or too high without the value to justify them.

We look at your membership tiers, drop-in rates, class packs, and product pricing. We analyse your conversion data, your drop-off points, and the language you use to present each option. Then we design a structure that converts better and reflects the value you actually deliver.

Delivered as a branded strategy document with a full pricing recommendation, tier design, and a revised pricing page brief.

What You Get

• Full pricing audit across all current tiers and products
• Market positioning analysis based on your location and offer
• Recommended tier structure with rationale
• Anchoring and framing guidance for each option
• Pricing page brief ready to hand to a designer or developer
• Upgrade path recommendations between tiers

Who It Is For

This is for gym owners who are not sure if their pricing is right. If your drop-in rate fills quickly but monthly memberships are hard to sell, or if people regularly ask if you do discounts, this strategy addresses the underlying structure.

See a Sample

Every service is delivered as a formatted branded report. Below is an extract from a real sample output.

Current Structure Assessment

Drop-in: 500 ฿. This is positioned as the entry point, which is correct. The issue is that there is nothing on the pricing page that makes monthly membership feel like an obvious next step. A visitor who sees the drop-in price and the monthly price separately will default to the lower number.

Recommendation: Add a 'per session equivalent' calculation beneath the monthly price. At 3,200 ฿ for unlimited sessions, a member training three times per week is paying approximately 267 ฿ per session. That is a 47 percent saving versus drop-in, but only if you make that calculation visible...

Work With Us

Tell us a bit about your business and an MT4U account manager will be in touch within 24 hours. No obligation, no hard sell.

Ready to Order?

Already know what you need? Jump straight in. Most reports are delivered within 24 hours of the brief being confirmed.